Privacy Policy

1. DEFINITIONS AND INTERPRETATION

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1.1 Definitions

In this Privacy Policy, the following definitions are used:

Data: collectively all information that you submit to Maxor Finance Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Cookies: a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

Data Protection Laws: any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation;

GDPR: the UK General Data Protection Regulation;

Maxor Finance Ltd, we or us: Maxor Finance Ltd, a company incorporated in England and Wales with registered number 15926101 whose registered office is at 843 Finchley Road, London, NW11 8NA;

UK and EU Cookie Law: the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 & the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2018;

User or you: any third party that accesses the Website and is not either:
i. employed by Maxor Finance Ltd and acting in the course of their employment; or
ii. engaged as a consultant or otherwise providing services to Maxor Finance Ltd and accessing the Website in connection with the provision of such services; and

Website: the website that you are currently using, https://maxorfinance.com/, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

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1.2 Interpretation

In this Privacy Policy, unless the context requires a different interpretation:

a. the singular includes the plural and vice versa;

b. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this Privacy Policy;

c. a reference to a person includes firms, companies, government entities, trusts and partnerships;

d. "including" is understood to mean "including without limitation";

e. reference to any statutory provision includes any modification or amendment of it;

f. the headings and sub-headings do not form part of this Privacy Policy.

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2. SCOPE OF THIS PRIVACY POLICY

2.1 This Privacy Policy applies only to the actions of Maxor Finance Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

2.2 For purposes of the applicable Data Protection Laws, Maxor Finance Ltd is the "data controller". This means that Maxor Finance Ltd determines the purposes for which, and the manner in which, your Data is processed.

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3. DATA COLLECTED

3.1 We may collect the following Data, which includes personal Data, from you:

a. name;

b. date of birth;

c. professional information such as employment position, director status and business role;

d. contact information such as email addresses and telephone numbers;

e. financial information such as credit / debit card numbers;

f. business information such as company name, industry, company registration details and financing-related business information;

g. business contact data obtained from publicly available sources and reputable third-party B2B data providers;

h. records of communications and outreach activity, including email, LinkedIn and WhatsApp correspondence;

in each case, in accordance with this Privacy Policy.

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4. HOW WE COLLECT DATA

4.1 We collect Data in the following ways:

a. data is given to us by you;

b. data is received from other sources; and

c. data is collected automatically.

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4.2 Data That is Given to Us by You

4.2.1 when you contact us through the Website, by telephone, post, e-mail or through any other means;

a. when you contact us through the Website, by telephone, post, e-mail or through any other means;

b. when you register with us and set up an account to receive our products/services;

c. when you elect to receive marketing communications from us;

d. when you use our services;

in each case, in accordance with this Privacy Policy.

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4.3 Data That is Received From Third Parties

4.3.1 Maxor Finance Ltd may receive Data about you from the following third parties:

a. reputable business data and lead generation providers;

b. lenders, brokers, introducers and professional partners;

c. service providers assisting with CRM, analytics, communications and marketing activities;

d. publicly available business directories and databases.

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4.4 Data That is Received From Publicly Available Third Parties Sources

4.4.1 We may receive Data about you from publicly available sources including:

a. Companies House;

b. company websites;

c. LinkedIn and other professional networking platforms;

d. publicly accessible business directories and databases;

e. social media platforms where information is made publicly available for professional or business purposes.

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4.5 Data That is Collected Automatically

4.5.1 To the extent that you access the Website, we will collect your Data automatically, for example:

a. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

b. we will collect your Data automatically via cookies, in line with the cookie settings on your browser.

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5. OUR USE OF DATA

5.1 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

a. internal record keeping;

b. improvement of our products / services;

c. transmission by email of marketing materials that may be of interest to you;

d. contacting businesses and business representatives regarding services which we reasonably believe may be relevant to their professional role or business activities;

e. conducting business-to-business lead generation, outreach and relationship management activities;

f. communicating via email, telephone, LinkedIn, WhatsApp and other professional communication channels;

g. assessing potential eligibility for finance products and related services;

h. maintaining suppression and opt-out records to ensure individuals who object to communications are not contacted again unnecessarily;

in each case, in accordance with this Privacy Policy.

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5.2 Legitimate Interests

We may process your Data where necessary for our legitimate interests and those of relevant businesses, including in connection with the provision of commercial finance and related business services.

Where we conduct business-to-business outreach activity, we take steps to ensure communications are proportionate, relevant and minimally intrusive based on an individual's professional role, company activity or prior business engagement.

Recipients may object to or opt out of communications at any time.

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5.3 Marketing Communications

For the delivery of direct marketing communications, we may rely on consent, soft opt-in consent or legitimate interests where permitted under applicable law.

a. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us and we are marketing similar products/services;

b. for other types of e-marketing, we may obtain your explicit consent where required by law;

c. if you are not satisfied with our approach to marketing, you have the right to withdraw consent or object at any time.

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5.4 Contractual Basis

When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

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5.5 Business Contact Data

Where permitted by applicable law, we may contact business representatives using contact information obtained from publicly available sources or reputable third-party business data providers where we reasonably believe our services may be relevant to their business activities or professional role.

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6. WHO WE SHARE DATA WITH

6.1 We may share your Data with the following groups of people for the following reasons:

a. lenders, brokers, introducers and commercial partners for the purpose of assessing, facilitating or providing finance and related business services;

b. our employees, agents and/or professional advisors for the purpose of conducting our business;

c. third-party service providers who provide services to us which require the processing of personal data, including CRM, communications, analytics and marketing providers;

d. regulatory authorities, legal advisers or law enforcement agencies where required by law or reasonably necessary to protect our legal rights;

in each case, in accordance with this Privacy Policy.

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6.2 Data Sharing Protections - where personal data is shared with brokers, lenders or commercial partners, we take reasonable steps to ensure such parties only process the information for authorised business purposes and maintain appropriate confidentiality and security measures.

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6.3 Sale of Personal Data - we do not sell personal data to third parties.

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7. KEEPING DATA SECURE

7.1 We will use technical and organisational measures to safeguard your Data.

7.2 Technical and organisational measures include measures to deal with any suspected data breach.

7.3 If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: hello@maxorfinance.com.

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8. DATA RETENTION

8.1 Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted. We may retain limited suppression records where necessary to ensure individuals who have opted out of communications are not contacted again.

8.2 Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

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9. YOUR RIGHTS

9.1 You have the following rights in relation to your Data:

a. Right to access

b. Right to correct

c. Right to erase

d. Right to restrict our use of your Data

d. Right to data portability

e. Right to object, including the right to object to direct marketing and business outreach communications at any time.

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9.2 To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data, please contact us via this e-mail address: hello@maxorfinance.com.

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9.3 If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the Information Commissioner's Office (ICO). Further information can be found at https://ico.org.uk/.

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10. LINKS TO OTHER WEBSITES

This Website may provide links to other websites. We have no control over such websites and are not responsible for their content or privacy practices.

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11. CHANGES OF BUSINESS OWNERSHIP AND CONTROL

11.1 Maxor Finance Ltd may expand or reduce our business and this may involve the sale or transfer of control of all or part of the business.

11.2 Data provided by Users may be transferred where relevant to any part of the business transferred.

11.3 We will take steps with the aim of ensuring your privacy is protected.

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12. COOKIES

12.1 This Website may place and access certain Cookies on your computer.

12.2 All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

12.3 Before the Website places Cookies on your computer, you will be presented with a message requesting your consent to set those Cookies.

12.4 This Website may use strictly necessary, analytical/performance and functionality cookies.

12.5 You can adjust your cookie preferences at any time at: maxorfinance.com/cookie-policy.

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13. GENERAL

13.1 You may not transfer any of your rights under this Privacy Policy to any other person.

13.2 If any provision of this Privacy Policy is found to be invalid or unenforceable, the remaining provisions will continue in effect.

13.3 This Agreement shall be governed by the laws of England and Wales.

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14. CHANGES TO THIS PRIVACY POLICY

Maxor Finance Ltd reserves the right to change this Privacy Policy as may be required from time to time or as required by law. Any changes will be posted on the Website.

You may contact Maxor Finance Ltd by email at hello@maxorfinance.com.

This Privacy Policy was last updated on 15 May 2026.